I’m a sucker for good packaging. In grad school, I would take trips to my local high-end grocer and spend hours perusing the aisles, trying to convince myself I didn’t really need the expensive walnut oil.
If this hot sauce had been there, I would have undoubtedly found a reason to purchase it. I love the simple glass containers, letting the color and texture of the sauce come through and essentially be the identity of the sauce. The wood veneer labels and wood stoppers finish it off nicely, reinforcing a kind of earthy feeling.
The numbers are the spice level (the Scoville Scale, which I had never heard of, but sounds quite useful), and there’s a book that talks more about the sauces and their uses. 
I love that the bookmark has an itty bitty container of sauce. I imagine my girlfriend (a sauce addict) sitting and reading the book, sneaking little nips from her sauce flask. Wincing a bit as it goes down, and saying in her best western impersonation, “That’s good stuff.”
The designer is Stephanie Hughes, and the rest of her portfolio is worth a look. I particularly like this project for the Pacific Science Center. Icons that appeal to kids (and geeks) in clean lines that appeal to adults. I want to see the Megatron exhibit first.
I also think this redesign for MySpace is great. Goodness knows they need it. Sure, it’s been tweaked lately, but I think an overhaul might be warranted.
[ via designvagabond | all images via Stephanie Hughes ]
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